When you make the decision to sell your home, you have a great opportunity to increase the sales price. Our job starts well before your homes goes on the market & continues through closing. Through proper home preparation, staging & marketing you will ensure your home sells for the highest price, netting you $30k-$60k more.
This is one of the most important services because when it is done right, it will increase the value of your home & translate directly into a higher sales price. We provide a Room by Room Review to identify the intelligent fix-ups. We define intelligent fix ups as things you can do to your home to get a 3:1 return. For every $1 spent, your sales price should increase by $3. We will point out the lowest cost, highest return improvements you can make to help sell your house quickly and for more money.
Staging has been proven to increase the price a home sells for and reduce the time a home spends on the market. According to the National Association of Realtors (NAR), the average staging investment is between 1 and 3% of the home’s asking price, which generates a return of 8 to 10%.
We believe in the benefit of staging so much that we have invested thousands of dollars in our own inventory and have a warehouse of furniture and accessories. We provide staging as a FREE service to our clients.
More than 90% of buyers are looking at homes online. After the home is properly prepared (intelligent fix ups are complete & staging is done) the beauty & hard work must be conveyed to the buyers through photos. Our photographer uses state of the art equipment which provides images with unmatched color, clarity and appeal.
360° Virtual Tours are panoramic photos stitched together to create the illusion of standing in the middle of a room and being able to look around in all directions. The imagery is accompanied by music to appeal to a buyer’s sense of sight and sound to keep them engaged during viewing. This is a great way to visualize space, understand flow, and notice custom features of the property.
It is one thing to say “beautiful canyon views” & another thing to show prospective buyers through video. We use state of the art aerial camera equipment to create a breathtaking tour of your home and neighborhood from the sky. Using a GoPro HERO 4 video camera, the videos are high-resolution, cinema quality resulting in captivating, ultra engaging footage. The tour is set to music and allows buyers to gain a new perspective of your home, it’s design and the surrounding area.
We create a unique property website for our home. The site includes: photo gallery, specs & key information about the property, virtual tour, & aerial tour. Your property website is included in the print & online marketing. We also place a sign rider on top of the For Sale sign with the website so buyers driving by can immediately access all the key information & schedule a showing.
*The site design is responsive which means it can be viewed on any device (desktop, iPad, iPhone, Andriod, etc). The responsive nature senses the screen size & automatically adjusts the information & photos accordingly so there is no need to scroll side to side, thus providing a pleasant viewing experience.
Approximately 10% of sales in San Diego came from international buyers last year. It is critical to have a marketing channel to reach these cash-rich foreign buyers. Your home will be advertised in 84 MLS/portals outside of the United States including the largest in China. Each listing is translated into 19 languages, reaches 100 countries, and more than 500,000 agents worldwide.